In his new role David Hammond will be responsible for developing the European sales channel for SANYO's extensive CCTV product range and for ensuring that Sanyo's distributors throughout Europe are provided with the highest levels of pre and post sales support.

Commenting on his appointment, David said: "I am delighted to be given this exciting career opportunity to add to the success of one of the industry's strongest brands. The timing could not be better with interest in Sanyo's competitively priced HD camera range growing daily. I am also keen to ensure that the market is fully aware of Sanyo's equally impressive analogue CCTV product line-up including, for example, our VCC-W8775P camera which incorporates a ‘retina-morphic' processing algorithm which provides the camera with capabilities approaching that achieved by the human retina."

David, who has worked within the electronic security industry for almost thirty years, was previously Western Europe Sales Manager for Samsung Techwin. Sanyo launched its range of real time full HD cameras at the end of 2009. The nine cameras are collectively designed to provide a solution for virtually any project with vandal resistant domes, PTZ cameras and a zoom camera included in the range, as well as a choice of three fixed cameras with CS mounts to provide a choice of lens.